![PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online](https://i.dailymail.co.uk/1/2018/09/18/17/4371124-0-image-a-5_1537288773019.jpg)
PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online
![PSG major sponsorships since 02/03: the club is phasing out Qatar related sponsors and is set to make €155M combined per season from their new Nike, ALL and Jordan deals : r/soccer PSG major sponsorships since 02/03: the club is phasing out Qatar related sponsors and is set to make €155M combined per season from their new Nike, ALL and Jordan deals : r/soccer](https://i.redd.it/acnd2p9i4a931.jpg)
PSG major sponsorships since 02/03: the club is phasing out Qatar related sponsors and is set to make €155M combined per season from their new Nike, ALL and Jordan deals : r/soccer
![Paris Saint-Germain to wear Michael-Jordan branded kits in next season's Champions League | Daily Mail Online Paris Saint-Germain to wear Michael-Jordan branded kits in next season's Champions League | Daily Mail Online](https://i.dailymail.co.uk/i/newpix/2018/07/25/16/4E8F3B9B00000578-0-image-a-74_1532531474571.jpg)
Paris Saint-Germain to wear Michael-Jordan branded kits in next season's Champions League | Daily Mail Online
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-1-Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined-logo-middle.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-10-Combining-Jordan-and-PSG-for-core-product-complementarity.-Source-psg.fr-left-Nike-iPhone-app-right-accessed-1-Jan.-2022-.jpeg?ssl=1)