![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them) Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)](https://dollarsandsense.sg/wp-content/uploads/2020/12/david-lezcano-Gikm-aEAIaE-unsplash.jpg)
Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)
![Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/CIDPQDLICBKQBGBEMNARQRZNKU.jpg)