NBA's Jersey Sponsorship Program: An Insight from Research
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Nike, NBA reveal new game uniforms for next season - Sports Illustrated
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
NBA 2K15 MyCAREER - How To Get Your NIKE & Jordan Shoe Deal! 100% FACTS! Attribute & Badges Update! - YouTube
The Ideal Jersey Sponsors for Every Single NBA Team - The Second City
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
Nike deal only part of NBA licensing story - New York Business Journal
NBA and Kim Kardashian's Skims in sponsorship deal | Ad Age
Nike's shoe fail could cost it top NBA draft pick sponsorship
Nike Wins Deal to Outfit NBA - WSJ
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
NBA jersey sponsors and why some are a perfect fit for their city
NBA and Nike Stay Silent After Enes Kanter's China Comments – Sportico.com
Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape
How would Nike and NBA partnership influence on China ?
One Chart That Shows Just How Much Nike Dominates the NBA
Nike becomes USA Gymnastics' official apparel and footwear sponsor
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
Kobe Bryant family renews partnership with Nike | Marca
The NBA's New Nike Jerseys Seem to Have a Major Flaw — They Rip Easily
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN | by Centuro Global | Medium
