![UsmanSheikh on X: "Successful brands focus heavily on emotional storytelling. And no one does it better than Nike. Nike's advertisements rarely mention its products. Instead, they invoke the right emotions through meaningful UsmanSheikh on X: "Successful brands focus heavily on emotional storytelling. And no one does it better than Nike. Nike's advertisements rarely mention its products. Instead, they invoke the right emotions through meaningful](https://pbs.twimg.com/media/F8NObEWXMAAntQB.png)
UsmanSheikh on X: "Successful brands focus heavily on emotional storytelling. And no one does it better than Nike. Nike's advertisements rarely mention its products. Instead, they invoke the right emotions through meaningful
We're honored that @nike chose our craft as the foundation for storytelling around their collaboration with sacai, capturing our process… | Instagram
![Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing](https://miro.medium.com/v2/resize:fit:1400/1*BnoSug-BwzCYlOlB6txzEQ.jpeg)